Advertising Theory II
Course code
PSR6003
old course code
PSR6003
Course title in Estonian
Reklaamiteooria II
Course title in English
Advertising Theory II
ECTS credits
4.0
Assessment form
graded assessment
lecturer of 2023/2024 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
Major. To reinforce the knowledge acquired in the course, Advertising Theory I, by means of problem solving and creative tasks and to gain a deeper knowledge in advertising psychology.
Brief description of the course
The course deals with the areas of advertising theory, practical advertising and the principles of organising an advertising campaign as well as the criteria for assessing advertisements. Students practise planning an advertising campaign. The course ends with a practical project on organising an advertising campaign.
Learning outcomes in the course
Upon completing the course the student:
Teadmised reklaamipsühholoogiast, suutlikkus siduda erialased teoreetilised teadmised praktikaga.
Teadmised reklaamipsühholoogiast, suutlikkus siduda erialased teoreetilised teadmised praktikaga.
Teacher
lekt Tiina Hiob, õp Mihhail Kremez
Prerequisite course 1