Public Relations Theory
Course code
old course code
Course title in Estonian
Suhtekorralduse teooriad
Course title in English
Public Relations Theory
ECTS credits
Assessment form
lecturer of 2023/2024 Spring semester
Mihhail Kremez (language of instruction:English)
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
The course creates preconditions for understanding the theoretical bases of public relations.
Brief description of the course
The different public relations paradigms are covered in the course, relations of communication theories and public relations practice, contact points of sociological approaches with different public relations practices. The course gives an overview of the interdisciplinary character of public relations and helps students to understand the connections and contact points of different disciplines that explain activities of organisations.
Learning outcomes in the course
Upon completing the course the student:
- is familiar with public relations theories;
- can analyse public relations practices from the viewpoint of theoretical approaches;
- knows the interdisciplinary character of corporate communication and public relations and can use it in practical public relations activities.
Karin Luiga, MA