Sales and Marketing Automation
Course code
KOR6091.FK
old course code
Course title in Estonian
Müügi ja turunduse automatiseerimine
Course title in English
Sales and Marketing Automation
ECTS credits
3.0
Assessment form
assessment
lecturer of 2023/2024 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
To create prerequisites to understand sales and marketing automation approach in business process, its goals and usage of applications
Brief description of the course
Course gives an overview of sales and marketing automation role in business process. All of the aspects of client relations and digital marketing (homepage, e-mail, social media, blogs, questionnaires etc) in B2B and B2C markets are discussed in given context.
Marketing work stages, getting client contacts, engaging consumers and measuring the profitability of marketing.
Course also gives an overview of world leading sales and marketing automation applications, their functions and differences.
Marketing work stages, getting client contacts, engaging consumers and measuring the profitability of marketing.
Course also gives an overview of world leading sales and marketing automation applications, their functions and differences.
Learning outcomes in the course
Upon completing the course the student:
- is able to implement sales and marketing automation by using different applications.
- is able to implement sales and marketing automation by using different applications.
Teacher
Alar Pink, MA
Prerequisite course 1
Study programmes containing that course