Course code

KOR6071.FK

old course code

Course title in Estonian

Integreeritud turunduskommunikatsioon ja transmeedia turundus

Course title in English

Integrated Marketing Communication and Transmedia Marketing

ECTS credits

5.0

Assessment form

Examination

lecturer of 2023/2024 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

To provide the student with an overview of the principles and means of contemporary marketing communication and the ability to purposefully use them.

Brief description of the course

The course deals with various types of marketing communication and has both theoretical and practical elements. The topics dealt with include the notion of marketing communication, launching marketing, organising and managing an advertising campaign, sales promotion, direct marketing and managing the consumer relationship in marketing communication, customers, telephone sales, sponsorship, public relations. Critical analysis of already existing transmedia projects and designing transmedia campaign solutions for particular product/servise

Learning outcomes in the course

Upon completing the course the student:
- has an overview and knowledge of modern marketing principles and communication facilities;
- has the basic knowledge about transmedia and its usage in marketing communication; is able to plan and desing transmedia solutions for business communication;
- has some practical experience in implementing transmedia soltutions.

Teacher

Helen Noormets, MA

Prerequisite course 1

Introduction to Marketing (KOR6069.FK)

The course is a prerequisite

Study programmes containing that course

Public Relations (KOSKB/17.FK)
Advertising and Publicity Studies (KORMB/17.FK)
Public Relations (KOSKB/16.FK)
Advertising and Publicity Studies (KORMB/16.FK)