TLÜ ÕIS

Marketing

Course code

KOR6064.FK

old course code

KOR6064

Course title in Estonian

Turunduse juhtimine

Course title in English

Marketing

ECTS credits

4.0

Assessment form

Examination

lecturer of 2023/2024 Spring semester

Alar Pink (language of instruction:Estonian)

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

The aim of the course is to develop the students' ability to think and make the right choices in a constantly changing market conditions including increasing activity of competitors, constant development of information and communication technologies, the growth of social media applications.

Brief description of the course

The role of a marketing in the organization's governance structure; the theoretical foundations of pricing decisions; pricing strategy in competition situations; brand management, product portfolio optimization; the role of salesin in marketing; event marketing as part of the marketing communications; postmodern marketing; The role of marketing in different Estonian companies (corporate marketing managers perspective).

Learning outcomes in the course

Upon completing the course the student:
- is able to analyze the marketing activities of competitors;
- has needed knowledge to make more informed decisions in the field of marketing;
- is able to implement a variety of effective forms of marketing and give a reasoned assessment of their marketing activities;
- has experience in providing innovative solutions and applications.

Teacher

Alar Pink

Prerequisite course 1

Introduction to Marketing (KOR6069.FK)

Study programmes containing that course