Marketing Management
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Course code
KOR6020.FK
old course code
KOR6020
Course title in Estonian
Turunduse juhtimine
Course title in English
Marketing Management
ECTS credits
5.0
Assessment form
Examination
lecturer of 2021/2022 Spring semester
lecturer not assigned
lecturer of 2022/2023 Autumn semester
lecturer not assigned
Course aims
Major subject. The aim is to learn to analyse marketing plans of companies and to interpret them in the language of advertising.
Brief description of the course
The course gives a detailed overview of topical marketing tasks, problems and their solutions. The newest methods of marketing and marketing communication are dealt with.
Learning outcomes in the course
Upon completing the course the student:
Student can analyze marketing activity of konkurents, make decisions in marketing area.



Teacher
Hilde Eeckhout, MA; Marko Järvsoo
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