Case Study
Course code
KOR6017.FK
old course code
KOR6017
Course title in Estonian
Õpianalüüs
Course title in English
Case Study
ECTS credits
2.0
Assessment form
assessment
lecturer of 2023/2024 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
To support the holistic understanding of todays concepts and theorys of marketing communications in whole and to combine the learned knowledge into complete knowhow.
Brief description of the course
The students will compose individually but under the guidance the portfolio that is based on basic aspects of study materials and one case analysis with the references and examples.
Learning outcomes in the course
Upon completing the course the student:
- understands the role of marketing communication in today's market economy;
- is able to compile the case analysis.
- understands the role of marketing communication in today's market economy;
- is able to compile the case analysis.
Teacher
Tiina Hiob, MSc
Study programmes containing that course