Course code

KOR6015.FK

old course code

KOR6015

Course title in Estonian

Reklaamiteooria

Course title in English

Advertising Theory

ECTS credits

5.0

Assessment form

Examination

lecturer of 2023/2024 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

To support the basic understanding of the role of advertising in today’s market economy and common practice on the marketing communication field, to support the understanding of ethical standards and basic knowledge about the legal space of advertising field.

Brief description of the course

The course will provide the holistic overview of advertising field. The main keywords are: marketing communication, branding and brand concept, positioning, visual communication,attention, emotions, storytelling, copywriting, campaigns, ethics and law.

Learning outcomes in the course

Upon completing the course the student:
- has the holistic overview of the main theories of advertising;
- is able to use specific vocabulary;
- understands the role of advertising in today’s market economy;
- knows the advertising planning process and the logic of advertising campaigns.

Teacher

Tiina Hiob

The course is a prerequisite

Study programmes containing that course

Advertising and Publicity Studies (KORMB/15.FK)
Social Sciences (KKSB/15.YK)
Social Sciences (KKSB/14.YK)
Advertising and Publicity Studies (KORMB/14.FK)
Social Sciences (KKSB/13.YK)
Advertising and Publicity Studies (KORMB/13.FK)
Advertising and Publicity Studies (KORMB/12.FK)
Social Sciences (KKSB/12.YK)
Social Sciences (KKSB/11.YK)
Social Sciences (KKSB/10.YK)