Master Class in Public Relations
Course code
KOK6073.FK
old course code
Course title in Estonian
Suhtekorralduse meistriklass
Course title in English
Master Class in Public Relations
ECTS credits
4.0
Assessment form
assessment
lecturer of 2023/2024 Spring semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
lecturer of 2024/2025 Autumn semester
Not opened for teaching. Click the study programme link below to see the nominal division schedule.
Course aims
The goal of the master class is to provide students the opportunity to participate in the preparation, implementation and evaluation of a communication project.
Brief description of the course
Based on the specific focus of the project, the student participates in the preparation, research, implementation and evaluation of a communication project.
Learning outcomes in the course
Upon completing the course the student:
- knows to compile a strategy based on the specifics of the project;
- knows how to conduct necessary research and use the information in developing tactics;
- knows how to monitor media and analyse the results from the project’s focus.
- knows to compile a strategy based on the specifics of the project;
- knows how to conduct necessary research and use the information in developing tactics;
- knows how to monitor media and analyse the results from the project’s focus.
Teacher
Kristel Abel, MA
Prerequisite course 1
Prerequisite course 2
Study programmes containing that course