TLÜ ÕIS

Semiotics of Multimedia

Course code

BFM6140.FK

old course code

BFM6140

Course title in Estonian

Multimeedia semiootika

Course title in English

Semiotics of Multimedia

ECTS credits

4.0

Assessment form

Examination

lecturer of 2023/2024 Spring semester

Alexandra Milyakina (language of instruction:English)

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

This course creates the premises for students’ general semiotic competence, for the ability of conceptualizing multimedial processes in the broader cultural system, and analyzing multimedial phenomena from the viewpoint of semiotic models.

Brief description of the course

The first half of the course gives an overview of the basic research questions and terms of semiotics as a discipline and of the main mechanisms of cultural dynamics. In addition, it focuses on the field of meaning of the notions of medium, media and modality and describes the cultural semiotic approach to the fundamental cultural polyglotism, exemplifying it with various multimodal phenomena through the histories of culture and media.
The second half of the course gives an overview of diverse textual strategies in the contemporary culture, focusing on multimediality and opening the diverse ways of conceptualizing multimediality.
The lectures are accompanied with practical examples and a share of each meeting is dedicated to group analyses or creative tasks.

Learning outcomes in the course

Upon completing the course the student:
- is able to conceptualize multimedial phenomena in the background of a wider cultural process;
- understands the diverse multimedial strategies applied in contemporary culture;
- is acquainted with the general mechanisms of cultural dynamics and the principles of mediated and nonmediated communication
- is familiar with the central terms of semiotics as well as with the starting points and research questions of semiotic analysis.

Teacher

Maarja Ojamaa, PhD (Semiotics and Culture Studies)

Additional information

Written essay. It is also obligatory to attend 75% of the contact hours.

Study programmes containing that course