Advertising
Course code
BFM6135.FK
old course code
BFM6135
Course title in Estonian
Reklaami tootmine
Course title in English
Advertising
ECTS credits
4.0
approximate amount of contact lessons
28
Teaching semester
autumn - spring
Assessment form
Examination
lecturer of 2019/2020  Autumn semester
lecturer not assigned
lecturer of 2019/2020  Spring semester
lecturer not assigned
Course aims
The goal of the course is to provide students the general overview of the main theoretical concepts of television advertising and to teach practical skills needed in TV-commercials production.
Brief description of the course
Besides the classroom lectures about different theoretical approaches to advertisement students have to produce two storyboards for TV-adds. One will be commercial TV-spot for some product or service and the other task is to produce social advertisement. Both spots must be in compliance with Advertising Act.
Independent work
The practical production assignment is to produce real TV-advertisment clip.
Learning outcomes in the course
After completing the course students know the basic theoretical concepts of advertisement, have overview of television advertising production process and are able to produce TV-commercials.
Assessment methods
Two practical assignments, storyboard analysis, in class presentation, final production.
Teacher
Andres Jõesaar. PhD
Study literature
Autoriõiguse seadus https://www.riigiteataja.ee/akt/810714
Reklaamiseadus https://www.riigiteataja.ee/akt/12945067