TLÜ ÕIS

Advertising

Course code

BFM6135.FK

old course code

BFM6135

Course title in Estonian

Reklaami tootmine

Course title in English

Advertising

ECTS credits

4.0

Assessment form

Examination

lecturer of 2023/2024 Spring semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

lecturer of 2024/2025 Autumn semester

Not opened for teaching. Click the study programme link below to see the nominal division schedule.

Course aims

The goal of the course is to provide students the general overview of the main theoretical concepts of television advertising and to teach practical skills needed in TV-commercials production.

Brief description of the course

Besides the classroom lectures about different theoretical approaches to advertisement students have to produce two storyboards for TV-adds. One will be commercial TV-spot for some product or service and the other task is to produce social advertisement. Both spots must be in compliance with Advertising Act.

Learning outcomes in the course

Upon completing the course the student:
- knows the basic theoretical concepts of advertisement, have overview of television advertising production process;
- is able to produce TV-commercials.

Teacher

Andres Jõesaar. PhD

Prerequisite course 1

Learning in Communication and Creative Disciplines II (FKI6003.FK)

Study programmes containing that course